Envision Health, an industry-leading healthcare marketing and public relations agency, has been selected as a winner in 25th anniversary Digital Health Awards® for its redesign of the LynxDx, Inc. website. The annual competition recognizes the best digital health resources developed for consumers and health professionals.
Selected by a panel of distinguished experts in digital health media from more than 800 entries, the newly launched website received the Gold Award in the Digital Health Website category.
To amplify LynxDx’s new product, MyProstateScore 2.0, Envision Health designed the website to provide a best-in-class user experience by creating a sleek, intuitive appearance that highlights solutions for urologists and the men they care for. With a strategic focus on overall lead flow, the website now features an easy-to-follow path that guides providers and patients to the information they need. Moreover, the new website also features flexible landing-page templates and the option to add future payment capabilities for product purchases and bill pay.
“Our goal was to create a website that married visual appeal with ease-of-use while amplifying solution-based messaging,” said Tim Busche, MBA, Envision Health’s President and CEO. According to Chief Clinical Officer and COO Kelley O. Smith, RN, MPH, “Receiving the Gold Award is a testament to our team’s talent and our commitment to clinically informed communications that educate and empower people across the healthcare continuum.”
Congratulations to LynxDx, Envision Health’s collaborative partner in this endeavor, and all those involved in the production and design of the award-winning website, including: Digital Marketing Director Sarah Melvin; Creative Director Greg Scott; Senior Marketing Manager Alexis Rivera; and Vice President of Marketing and Public Relations Rebecca Throop.
About Envision Health
Envision Health is a marketing, public relations and consulting firm founded by industry experts and focused on advancing healthcare and technology solution providers. The company blends clinical insight and marketing and PR expertise to transform healthcare communications, from marketing and PR strategies and tactics, to company rebrands, to media relations. Envision’s experts ensure every deliverable is strategically aligned, clinically informed, and creatively inspired.
LynxDx provides best-in-class diagnostic testing services to help people live healthy and productive lives. The company’s mission is to develop superior genomic tests where there is clear patient need. LynxDx produces tests with the highest degree of accuracy and efficiency combined with an unparalleled customer experience. MyProstateScore 2.0 (MPS2) is a non-invasive, data-driven, urine prostate cancer screening test that provides highly accurate, stratified risk assessment insights to guide clinical decisions for patients with elevated prostate-specific antigen (PSA) or abnormal digital rectal exam (DRE) findings.
The Health Information Resource CenterSM (HIRC), organizer of the Digital Health Awards, is a national information clearinghouse for professionals who work in consumer health fields. Other well-known HIRC programs include the annual National Health Information AwardsrSM (healthawards.com), which annually recognizes the nation’s best consumer health information (in non-digital formats).