About us
A powerful combination of talent. We consistently deliver impressive results.
Our values
Envision Health was founded on the belief that the convergence of clinical insight and healthcare marketing and PR expertise will break through the clutter and improve the trajectory of our clients’ business.
We’re results-focused, while maintaining the highest integrity. We’re service-oriented, while acting with confidence. We’re committed to delivering creativity while remaining open to new ways of thinking. We work with passion, while maintaining a commitment to personal health. We value experience, and challenge ourselves to continuously learn. We’re responsible and conscientious, yet committed to having fun.
Meet our team
Our clinical and marketing experts ensure every marketing and public relations deliverable is strategically aligned, clinically informed and creatively inspired.
Tim J. Busche, MBA
Co-Founder | President, CEO
Tim is a strategic healthcare marketing and sales executive with 25 years of experience, including marketing leadership positions at a division of Johnson & Johnson, IBM Watson (formerly Truven Health Analytics) and Forest Health Services, a specialty hospital system. Tim also has more than a decade of senior-level experience at marketing & PR agencies including BBDO and Carlson Marketing.
Tim is a consummate entrepreneur and has demonstrated a unique ability to drive disruptive innovation and continually achieve aggressive goals — with a unique analytic approach, deep domain expertise and an uncanny mastery of virtually all forms of marketing & PR.
- BA in Marketing from the University of St. Thomas
- MBA with Distinction from the University of Michigan
Kelley Smith RN, MPH
COO | Chief Clinical Officer
Kelley’s passion for healthcare spans over 25 years in various clinical and business roles. She spent 10 years with EDS consulting with General Motors’ Healthcare Cost Analysis Section and Employee Benefit division on many strategic cost reduction and quality improvement initiatives. She then returned to the clinical setting at St. Joseph Mercy Oakland and Henry Ford Hospital as an RN Case Manager, where she gained a deep understanding of the complexities of care coordination across the healthcare continuum. Kelley moved into a marketing consultant role with Covisint, where she was the clinical liaison between clients and prospects and earned the reputation as an expert in many initiatives including ACO, PCMH, bundled payments, readmissions reduction and predictive analytics.
- Bachelor of Science in Nursing from the University of Michigan
- Master of Public Health from the University of Michigan
Gray Reynolds
Vice President of Marketing and Communications
Gray joined Envision Health in 2020 after a 35-year career in marketing, communications and public relations for several leading healthcare and IT firms. An innovative strategist with deep knowledge and extensive experience across several industries, Gray has held senior leadership positions at Trinity Health, Thomson Reuters (Healthcare and Science division), Kelly Services and Compuware Corporation. A former journalist and an award-winning technical writer, Gray understands how to achieve an organization’s vision both strategically and tactically through compelling marketing, communications and public relations activities. He is a team-oriented leader and works hard to build highly collaborative relationships with his colleagues and clients. An added bonus: Gray has a wealth of expertise in executive communications and is an experienced speechwriter. He is also adept at handling board, shareholder and analyst communications, as well as any form of change or crisis communications.
- BA in Journalism from Michigan State University
- MA in Communications from Eastern Michigan University
Claire Pfarr
Account Lead
Claire has spent the entirety of her career in healthcare, focusing on communications. She began her career at Cigna Healthcare while earning her master’s degree, spending several years in sales effectiveness supporting the sales and proposals process for large national accounts. She then took the leap into the startup world, spending the last six years in the patient experience technology space with Oneview Healthcare and eVideon. During her time there, she served as Bid Manager, Global Head of Marketing, and Communications Director – leading end-to-end proposals, marketing, and communications for those organizations. Today, at Envision Health, she serves as an Account Lead, helping our clients convey the right message in the right way. In her free time, she also tackles the occasional non-healthcare related freelance project to learn from other industries and keep her ideas fresh. She was a 2020 honoree for the HITMC Medigy Award for Marketing Person of the Year. Claire’s career philosophy is: Smart and fun aren’t mutually exclusive. She is unapologetically both.
- Bachelor of Music in Music Education (concentration in oboe) from Mercyhurst University
- Master of Professional Writing from Chatham University
Daniel Jacobs
Marketing & PR Account Director
Daniel is a solutions-focused executive with a track record of organizing and implementing forward-thinking strategies to improve business performance while defining key operational priorities and meeting targeted goals. An accomplished and dedicated leader with management expertise in roles throughout the US and Europe, he joins Envision Health from the Healthcare Industry Marketing team at Huron Consulting Group where he created organizational marketing priorities, defined marketing strategy, and drove the pivot from in-person to online events in 2020. Prior to Huron, Daniel held Director-level roles at Five Point Communications and Saatchi & Saatchi leading engagements with clients such as Jackson Family Wines, Air New Zealand, Fossil, and WWF. Daniel has presented at numerous conferences globally and is a regularly-invited member of executive leadership and networking committees.
- BSc (Hons) Engineering Management from the University of Hertfordshire
- MSc Process Manufacturing Management from the University of Teesside
Michelle L. Hornberger
Vice President of Marketing
Michelle Hornberger has over 20 years of experience in the dynamic and evolving healthcare industry. As a former C-Suite executive, she gained hospital and management expertise in strategy, operational growth, business development and execution in some of the most highly competitive healthcare systems including Ascension Health and Beaumont Health. She has proven her ability to manage complexity and challenge thought leaders toward disruptive innovation with a focus on systems improvement, efficiency and top-tier health outcomes. She has considerable experience in leadership, strategy planning, project management, marketing strategy, board governance, and change management as a result of her lead roles in joint ventures and organizational affiliations. She is a Fellow in the American College of Healthcare Executives and sits on the Executive Board currently as President of the Midwest Chapter of the American College of Healthcare Executives (MCACHE).
• BS in Biology/Medical Technology, Cum Laude, from Central Michigan University
• Masters in Health Services Administration from The University of Michigan
Sven Gustafson
Manager, Content & Public Relations
Sven is a savvy writer, podcaster and former journalist with more than 10 years experience working in health care communications. He joined Envision Health in 2020. His health care experience includes writing for the CEO of a large health insurer, producing consumer-facing content for a regional health system, and exploring how small rural health clinics were transitioning to value-based care and population health management. Sven excels at boiling down complicated information into compelling and easy-to-understand prose. As a journalist, he covered everything from business news to politics, autos, local communities and restaurant reviews, and he also co-hosted a daily news podcast.
- BA in English from the University of Michigan
Jess Goedken
Senior Manager of Marketing Operations
Jess brings a wealth of marketing, technical, and leadership experience to Envision Health. Having spent nearly two decades working alongside the healthcare industry and directly with medical, academic, and scientific associations, she has curated deep knowledge of operational tactics, technical platforms, graphic design, content development, and event management. In her current role, Jess specializes in the implementation of strategic marketing and communication initiatives in order to strengthen the brand, product, and service channels.
- BAs in Journalism & Mass Communication and Sociology from Iowa State University
Meghan Velez
Conference & Events Manager
Meghan is a passionate marketing professional specializing in the management of trade shows, conferences, and events. In previous roles, she has managed cooperative advertising programs and led the planning and execution of employee and customer events. Her experience includes project management, social media content creation, and working within CRM databases to track leads and campaigns. At Envision Health, she is responsible for end-to-end management of client conferences, sponsorships, and engagement opportunities.
- Bachelor of Business Administration in Marketing from Florida International University
Ashley Price-Wallace
Content & Communications Manager
Ashley is a dedicated communicator, focused on developing engaging content and effective messaging across a variety of targeted audiences. With years of experience in fostering connections, facilitating corporate communications and building brand loyalty, she excels by leveraging a “big picture” approach to marketing and storytelling. At Envision Health, Ashley is responsible for building content strategies and retention initiatives to maximize brand awareness, promote customer satisfaction, and foster sales growth.
- BA in Public Relations from Shippensburg University
- MBA in Marketing & Organizational Development from Shippensburg University
Beth Sagvold
Senior Brand and Creative Director
Beth is a designer, writer, strategic thinker and creative leader with a unique and intuitive ability to integrate business needs and customer empathy. Over a 25-year career that spans both the corporate and agency worlds, she has developed a passion for applying innovation and design thinking end to end, and has spent the last seven years in the healthcare technology space, first as a creative director focusing on corporate rebranding efforts, and then leading all marketing, communications and brand-related efforts for a corporate marketing team.
She lives and breathes in the space where left brain and right brain collide — equal parts creative and analytical, able to see both the big picture and the small details, continuously looking for ways imagination and inspiration can thrive within a structured process. Pegged as a “Scholar” by The Predictive Index, Beth loves to learn and you’ll often find her digging deep into any number of fascinating topics when she’s not busy helping you define, strengthen and/or elevate your brand.
- BA in Journalism: Advertising-Art Direction from the University of Minnesota
Nikki Grosso
Director of Digital Strategy
Nikki is a data-driven marketing leader with demonstrated success in business growth using a strategic, integrated marketing approach. Nikki works with Envision clients to develop audience-focused, digital strategies for websites and online acquisition campaigns. This includes search engine marketing and optimization, email marketing, social media, content, user experience, and data analysis. Throughout her professional tenure, she has led marketing teams in various areas of healthcare from large hospital systems to private medical practices to start-ups both digitally and offline. Additionally, as a subject matter expert, she has contributed to the curriculum for 2U International Digital Marketing Bootcamps and is an Instructor for the Columbia University cohort.
- Bachelor of Arts from Ball State University
- Masters in Bussiness Administration from
Andrea Schnorr
Marketing & PR Account Director
Andrea has spent the last 20 years helping brands elevate brand awareness and drive revenue by developing and implementing thoughtful and strategic marketing and communications campaigns. She is a successful leader who most recently worked as a Marketing Director for March of Dimes where she developed and implemented marketing tactics to drive revenue needs and elevate mission at a local and national level. Prior, Andrea served as a marketing consultant and worked at a number of marketing agencies where she managed integrated marketing programs for both B2B and B2C clients.
- BS in English from Northern Illinois University
Tracey Osentoski
Marketing Manager
Tracey is an experienced marketing manager specializing in integrated B2B marketing, brand strategy, and project management. She excels at data-driven and experiential marketing, event planning and production, content management, and media planning/buying. Her passion for healthcare began during a college internship, where she helped conduct research at Michigan Medicine’s EMCO and ECLS lab. After graduating from the University of Michigan, she spent five years at agencies in Chicago developing integrated campaigns with an emphasis on experiential marketing and conference production. Her diverse marketing experience and refined technical skills helped Tracey plan and execute almost 400 integrated marketing campaigns for dozens of clients across the technology and healthcare industries.
- BS in Screen Arts & Cultures and Evolutionary Anthropology from the University of Michigan
Marina Belfiore
Marketing Specialist
Marina is a passionate, detail-oriented marketing specialist with a variety of experience, both in and out of the healthcare industry. Marina specializes in creating and executing fully integrated marketing campaigns, event coordination, and ongoing digital marketing support. At Envision Health, she is responsible for overall digital support, including social media strategies and tactics, website management and both unpaid and paid advertising. In addition to project management and content development support. Marina continues to grow in her role while expanding her healthcare expertise.
- BA in Marketing and Public Relations at West Virginia University
Alexis Rivera
Communications Coordinator
Alexis is a marketing coordinator with a passion for helping others. She enjoys learning and helping brands maximize their presence in the market. Alexis brings experience working with a variety of clients in varying industries – from local organizations to Fortune 500 companies. She has a keen eye for design and experience planning events such as a Hispanic Heritage Month event and leading a national fundraiser for those affected by the Flint Water Crisis. She strives to always keep on top of the latest marketing trends to ensure her clients maintain a fresh presence in the market. At Envision Health, she specializes in marketing strategy, event coordination, and digital marketing support, including social media and website management.
- BS in Marketing with minors in African American Studies and Spanish from Wayne State University
- MBA in Marketing and Sport and Entertainment Management from Wayne State University
Michelle Shin
Communications Coordinator
Michelle is a marketing coordinator with passion for creating healthier, happier, and more sustainable communities. Prior to joining Envision Health, Michelle co-led the marketing and operations team and managed innovative projects at a DC-based impact investing intermediary firm. Throughout her work and education, she recognized the power of effective and inclusive storytelling to create long-lasting change. Michelle is committed to delivering strategic marketing to clients to help grow their presence and achieve their mission. At Envision Health, she is responsible for project management, event coordination, and content development support.
- BS in Sustainability Management and Spatial Planning with minors in Gerontology and Law & Society from Cornell University
Susan Thwing
Susan Thwing has worked on both sides of the PR desk. Beginning as a community newspaper journalist and editor, then successfully evolving into corporate marketing, public relations and advancement communications, her strategic planning career has spanned the research, technology, higher education, health care, and automotive sectors.
Representing the gamut from international organizations such as Audi of America and Pfizer to state institutions like The Engineering Society of Detroit, Hospice of Michigan, the University of Michigan and Oakland University’s School of Nursing, and School of Health Sciences, as well as local businesses and startups, she has developed, implemented and managed successful public relations strategies via print, online and new media vehicles. Susan is a PR professional with superb print, broadcast and online media contacts in the regional and national markets and is adept at creating media campaigns that hit the target audience on message. A prolific writer and editor, her research magazine work has been acknowledged via an Internal Association of Business Communicators Award of Merit, among others.
- Bachelor of Arts in Journalism from Michigan State University
Talia Carter
Talia Carter supports Envision’s digital marketing team and is responsible for client and competitor research, organizing data for analysis and reporting, and assisting with SEO, content, advertising, and social media audits. She has prior experience developing comprehensive marketing plans including recommendations, communication strategies, pricing plans, pro forma P&L’s, and detailed implementation plans to ensure successful execution for her clients. Talia has a passion for creative problem-solving and is committed to helping clients boost their online presence and achieve their goals.
- BA of Science in Business Administration from the Darla Moore School of Business, with a major in Marketing and minor in PR & Advertising at the University of South Carolina
Brandi Mitra
Art Director
Brandi believes good design should do more than just look great — it should help brands communicate in meaningful and memorable ways. She is passionate about producing simple, strategic and effective solutions for our clients. During her career, she has worked on projects for a range of national brands such as General Motors, the US Navy, AARP, USAA, Kmart and National City (now PNC).
- Bachelor of Fine Art in Graphic Design with Highest Honors — Bowling Green State University
Melody Busche
Traffic Coordinator
- Associate of Applied Science in Accounting at Western Technical College
Larry Yuhasz
Vice President, Strategic Marketing
Larry established a partnership with Envision Health in 2020 to provide targeted strategic marketing services to their clients. His 30+ year career spans various strategy, product and market leadership roles across IBM Watson Health, Truven Health Analytics, WebMD, VHA and others. A proven innovator and leader of new growth initiatives for healthcare information, decision support and consulting companies, Larry has deep expertise in health data and curation, AI and analytics, and operational and clinical performance management. His track record includes the successful formulation of business and market strategies for value-based care, population health management, HIE, clinical research, patient-centered work redesign, patient engagement, wellness programs and health and productivity management.
Larry has deep knowledge across the spectrum of healthcare stakeholders including consumers, commercial purchasers (employers and health plans), providers (hospitals, integrated delivery networks, group practices), government (federal and state agencies), pharma and life sciences, and new business models (ACOs, IPAs, PHOs, etc.). He has served as a recognized thought leader on the impact of payment reform and transformation to value-based models, while presented at numerous national and regional conferences.
- Bachelor of Fine Arts from Ithaca College
Paul Henchey, MS
Vice President, Product Marketing and Management
Paul led the development and launch of several very successful products for the Provider Technologies business of McKesson, where he was Vice President of Product Management. At ArborMetrix, Paul launched new products and formulated product packaging and positioning that helped double revenues for the company’s clinical analytics platform. As Vice President of Strategy and Business Development in the healthcare business of Thomson Reuters (now Truven Healthcare Analytics), Paul led the strategic product planning process for the provider market. He also developed healthcare solutions in leadership roles with HBOC and Amherst Associates.
Paul has delivered educational presentations on healthcare analytics to national audiences for professional organizations including HIMSS, HFMA, CHIME and AASA. He has benefited from extensive corporate training in product management disciplines and is Pragmatic Marketing Certified.
- Harvard College – BA, Biology
- University of Massachusetts at Amherst – MS, Computer Science
Kathy Henchey, MBA
Vice President, Provider Strategy
Kathleen brings over 25 years of healthcare management consulting experience to the Envision Health team, contributing a valuable provider-based perspective. Kathleen has helped senior executives, Board members, and physicians at health systems across the country chart strategic direction and build sustainable business plans for delivering high quality, value-based care. She has held senior level consulting positions with leading management consulting firms and a top-ranked integrated delivery system. She has also served as an interim strategy executive at a children’s hospital and as a mentor for a women’s healthcare leadership program.
- Bachelor of Arts from Oberlin College with Highest Honors, Phi Beta Kappa
- Masters of Business Administration from the University of Massachusetts Amherst, Beta Gamma Sigma
Greg Abele
Graphic Designer
Greg has been involved with graphic design since the early ‘90s. He believes there is nothing better than turning a hobby into a fulfilling lifetime career. Greg has worked with a variety of big-name clients, including Chrysler, Ford, Compuware, and eTitle. Greg prides himself on his creative talents and attention to detail. A positive outlook, easy-going demeanor and an eagerness to deliver quality work for the client are some of the great attributes he brings to every project.
- Graphic Design Eastern Michigan University
Robert C. Bowman III
Developer
Started making websites when they used to call us “Webmaster” and kept up that title. Expert coding email newsletters, creating custom WordPress plugins, setting up email accounts and implementing SEO best practices. When I’m not thinking about, or creating a better internet I can be found: bumbling my way through fatherhood; listening to podcasts; faking it at the gym; getting tattoos; re-watching “Parks and Rec.” or occasionally, trying my hand at open mic standup comedy!
- Television, Producing & Writing from Columbia College Chicago
Robyn Wehab
Senior Designer
Robyn has a passion for design, specializing in print, branding, and web design. With that passion, she earned a masters degree in graphic design from SCAD along with 20 years of professional experience working with large ad agencies and clients ranging from national accounts like Ford Motor Company, USAA, and General Motors, to startups, boutiques, and everything in between. Robyn applies her variety of experience to each and every project and believes curiosity and forward-thinking are what the best design solutions are made of. She loves a creative challenge and putting her own twist on a project to make it shine.
- Master of Arts from Savannah College of Art and Design
- Bachelor of Arts from Arizona State University
Set up for success
We’ve created an exciting culture focused on creativity, enthusiasm, integrity, hard work, accountability and a healthy dose of fun.
Interested? We are always looking for the best talent in healthcare. Simply submit your cover memo and resumé to info@envisionmarketingpr.com.