About us
A powerful combination of talent. We consistently deliver impressive results.
Our values
Envision Health was founded on the belief that the convergence of clinical insight and healthcare marketing and PR expertise will break through the clutter and improve the trajectory of our clients’ business.
We’re results-focused, while maintaining the highest integrity. We’re service-oriented, while acting with confidence. We’re committed to delivering creativity while remaining open to new ways of thinking. We work with passion, while maintaining a commitment to personal health. We value experience, and challenge ourselves to continuously learn. We’re responsible and conscientious, yet committed to having fun.
Meet our team
Our clinical and marketing experts ensure every marketing and public relations deliverable is strategically aligned, clinically informed and creatively inspired.
Tim J. Busche, MBA
Co-Founder | President, CEO
Tim is a strategic healthcare marketing and sales executive with 25 years of experience, including marketing leadership positions at a division of Johnson & Johnson, IBM Watson (formerly Truven Health Analytics) and Forest Health Services, a specialty hospital system. Tim also has more than a decade of senior-level experience at marketing & PR agencies including BBDO and Carlson Marketing.
Tim is a consummate entrepreneur and has demonstrated a unique ability to drive disruptive innovation and continually achieve aggressive goals — with a unique analytic approach, deep domain expertise and an uncanny mastery of virtually all forms of marketing & PR.
- B.A. in Marketing from the University of St. Thomas
- MBA with Distinction from the University of Michigan
Kelley Smith RN, MPH
COO | Chief Operating Officer & Chief Clinical Officer
Kelley’s passion for healthcare spans over 25 years in various clinical and business roles. She spent 10 years with EDS consulting with General Motors’ Healthcare Cost Analysis Section and Employee Benefit division on many strategic cost reduction and quality improvement initiatives. She then returned to the clinical setting at St. Joseph Mercy Oakland and Henry Ford Hospital as an RN Case Manager, where she gained a deep understanding of the complexities of care coordination across the healthcare continuum. Kelley moved into a marketing consultant role with Covisint, where she was the clinical liaison between clients and prospects and earned the reputation as an expert in many initiatives including ACO, PCMH, bundled payments, readmissions reduction and predictive analytics.
- B.S. in Nursing from the University of Michigan
- Master of Public Health from the University of Michigan
Tracey Osentoski
Senior Marketing Manager
Tracey is an experienced senior marketing manager specializing in integrated B2B marketing, brand strategy, and project management. She excels at data-driven and experiential marketing, event planning and production, content management, and media planning/buying. Her passion for healthcare began during a college internship, where she helped conduct research at Michigan Medicine’s EMCO and ECLS lab. After graduating from the University of Michigan, she spent five years at agencies in Chicago developing integrated campaigns with an emphasis on experiential marketing and conference production. Her diverse marketing experience and refined technical skills helped Tracey plan and execute almost 400 integrated marketing campaigns for dozens of clients across the technology and healthcare industries.
- B.S. in Screen Arts & Cultures and Evolutionary Anthropology from the University of Michigan
Sven Gustafson
Public Relations & Content Director
Sven is a savvy writer, podcaster and former journalist with more than 10 years experience working in health care communications. He joined Envision Health in 2020. His health care experience includes writing for the CEO of a large health insurer, producing consumer-facing content for a regional health system, and exploring how small rural health clinics were transitioning to value-based care and population health management. Sven excels at boiling down complicated information into compelling and easy-to-understand prose. As a journalist, he covered everything from business news to politics, autos, local communities and restaurant reviews, and he also co-hosted a daily news podcast.
- B.A. in English from the University of Michigan
Alexis Rivera
Marketing Manager
Alexis is a marketing manager with a passion for helping others. She enjoys learning and helping brands maximize their presence in the market. Alexis brings experience working with a variety of clients in varying industries – from local organizations to Fortune 500 companies. She has a keen eye for design and experience planning events such as a Hispanic Heritage Month event and leading a national fundraiser for those affected by the Flint Water Crisis. She strives to always keep on top of the latest marketing trends to ensure her clients maintain a fresh presence in the market. At Envision Health, she specializes in marketing strategy, event coordination, and digital marketing support, including social media and website management.
- B.S. in Marketing with minors in African American Studies and Spanish from Wayne State University
- MBA in Marketing and Sport and Entertainment Management from Wayne State University
Michelle L. Hornberger
Vice President of Marketing
Michelle Hornberger has over 20 years of experience in the dynamic and evolving healthcare industry. As a former C-Suite executive, she gained hospital and management expertise in strategy, operational growth, business development and execution in some of the most highly competitive healthcare systems including Ascension Health and Beaumont Health. She has proven her ability to manage complexity and challenge thought leaders toward disruptive innovation with a focus on systems improvement, efficiency and top-tier health outcomes. She has considerable experience in leadership, strategy planning, project management, marketing strategy, board governance, and change management as a result of her lead roles in joint ventures and organizational affiliations. She is a Fellow in the American College of Healthcare Executives and sits on the Executive Board currently as President of the Midwest Chapter of the American College of Healthcare Executives (MCACHE).
• B.S. in Biology/Medical Technology, Cum Laude, from Central Michigan University
• Masters in Health Services Administration from The University of Michigan
Susan Thwing
Public Relations Manager
Susan Thwing has worked on both sides of the PR desk. Beginning as a community newspaper journalist and editor, then successfully evolving into corporate marketing, public relations and advancement communications, her strategic planning career has spanned the research, technology, higher education, health care, and automotive sectors.
Representing the gamut from international organizations such as Audi of America and Pfizer to state institutions like The Engineering Society of Detroit, Hospice of Michigan, the University of Michigan and Oakland University’s School of Nursing, and School of Health Sciences, as well as local businesses and startups, she has developed, implemented and managed successful public relations strategies via print, online and new media vehicles. Susan is a PR professional with superb print, broadcast and online media contacts in the regional and national markets and is adept at creating media campaigns that hit the target audience on message. A prolific writer and editor, her research magazine work has been acknowledged via an Internal Association of Business Communicators Award of Merit, among others.
- B.A. in Journalism from Michigan State University
Talia Carter
Digital Marketing Specialist
Talia Carter supports Envision’s digital marketing team and is responsible for client and competitor research, organizing data for analysis and reporting, and assisting with SEO, content, advertising, and social media audits. She has prior experience developing comprehensive marketing plans including recommendations, communication strategies, pricing plans, pro forma P&L’s, and detailed implementation plans to ensure successful execution for her clients. Talia has a passion for creative problem-solving and is committed to helping clients boost their online presence and achieve their goals.
- B.S. in Business Administration from the Darla Moore School of Business, with a major in Marketing and minor in PR & Advertising at the University of South Carolina
Alex Sargeant
Content Development & Public Relations Services
Alex is an award-winning creative director and copywriter with 30 years of experience working for ad agencies, Fortune 500 companies and numerous health care organizations. His previous employers and clients include the Medical University of South Carolina (MUSC Health), Paul Hartmann AG, Doctor’s Care, W.R. Grace, Sonoco, Dominion Energy, SCANA Energy, Dunlop Golf Division, and Allied Systems. His expansive body of work has garnered dozens of regional and national awards, including ADDY’s, Tellys, IABC Palmetto Awards, AIGA INShow Awards and special recognition from Graphic Design, USA. A gifted writer and strategic thinker with a relentless tenacity for apprehending the ideal creative solution for his clients, Alex excels at turning client value propositions into memorable words and images that resonate with audiences and bring brands to life. He joined Envision Health in August 2021 as a Creative Lead and specializes in the development of breakthrough creative concepts and engaging digital content on behalf of several key clients. In his spare time, Alex enjoys playing in a local men’s baseball league, spending time with his wife and daughters, and watching reruns of Seinfeld.
- B.A. in Journalism from the University of South Carolina
Jacquie Nelson
Marketing & Public Relations Manager
Jacquie has spent the last 25 years of her career working across all communications platforms including B2B, B2C, non-profit and higher education both on the agency and client side. She is a skilled developer of strategic communications that align cutting-edge creative direction with comprehensive communication plans that drive results. Leadership roles have included Client Services Director at Avocet Communications, Brand Strategist at Bowling Green State University (BGSU), and as an adjunct professor in the School of Communications (BGSU).
- Bachelor of Liberal Studies, Concentration in English and Philosophy, Bowling Green State University
- Master of Arts, Strategic Communications, Bowling Green State University
Emily Twanmo
Vice President & Business Transformation Consultant
Emily Twanmo has been dedicated to healthcare for over 30 years. She has served large employers, health plans, vendors, and state government clients as a trusted strategic and operational relationship owner, focused on understanding and solving problems. Emily has deep experience with software as a service (SaaS), analytics, compliance, strategy, and benefits administration. She enjoys mentoring, building teams, and helping people achieve their highest potential in formal and informal organizational structures. With her experience as a Lean Process consultant, Emily seeks to reduce waste. She is a champion of performance metrics focused on outcomes, applying her strong quantitative analytical skills. Her work experience includes decades with IBM Watson Health (formerly known as The Medstat Group, Thomson Healthcare, Thomson Reuters, and Truven Health Analytics), consulting, and analytic research.
- B.S. from the University of Michigan
- MBA from the University of Michigan
- Master of Health Science, Johns Hopkins Bloomberg School of Public Health
Madison Artzt
Marketing Coordinator
- B.S. in Journalism from the University of Florida
- B.A. in Theater from the University of Florida
Jill Pritts
Senior Technical Writer
Jill Pritts has over 25 years of experience in the healthcare and life sciences industries. For the past 17 years, she has held various roles at IBM Watson Health. In these roles, Jill has focused on healthcare communications and market intelligence. She has passions for helping the industry shift to one predicated on value and translating the complexities of the healthcare industry into clear messages. She has worked as a physiology instructor at Eastern Michigan University and a competitive intelligence professional for Pfizer. In her spare time, she enjoys watercolor painting and has a goal to visit every nature preserve in Washtenaw County with her son.
- B.S. in Biology and Psychology from the University of Michigan
- Master of Science in Physiology from the University of Michigan
Jessica Cornwall
Marketing & Public Relations Manager
Jessica has worked in multiple areas of professional communications, including public relations, journalism, marketing content management, and more. She specializes in campaign management for B2B marketing in the tech space (SaaS, PaaS, MSP) and enjoys translating overarching campaign strategy into concrete business-driving initiatives. She is data and detail driven and loves digging into project analytics in order to remain agile and optimize lead generation. Jessica is very Type A and employs a high level of organization, structure, and business communication theory best practices to ensure that internal workflows are running smoothly and efficiently. She is also a passionate storyteller that believes successful marketing relies on an understanding of human psychology, communicating a message that sticks, and the ability to establish a personal connection through your content.
- B.A. in Journalism and Emerging Media from Kennesaw State University
- M.A. in Business and Professional Communications with a concentration in Business Administration from Bellevue University
Janell Zimmerer
Janell is a savvy content writer and marketer with more than five years of working experience in the healthcare industry, including The Joint Commission and UL. She excels in developing content and marketing/communication strategies to help brands grow, thereby increasing a company’s visibility and revenue. As a marketer, Janell has a passion for utilizing creativity and collaboration. Her background in writing brings a keen eye to developing enticing content that drives customers through the pipeline. At Envision Health, she focuses on creating marketing/communications content.
- B.A. in English and Creative from Purdue University
Rebecca Throop
Rebecca Throop has over 25 years of marketing strategy experience in the healthcare and wellness industries for organizations from startups, national companies, and non-profits. Over the last 10 years, she’s primarily worked in healthtech early stage companies, navigating demands of early market entry, strategic planning and marketing operations required for growth. She has extensive experience in leadership, demand generation, project management, marketing strategy, PR and crisis management. She is a Board member of two nonprofits focused on working with those struggling with the disease of addiction and/or mental health challenges. A TED talk speaker on the topic, she devotes a large amount of personal time assisting in this area.
- B.A. in Political Science from Bates College
- M.B.A. from the John M Olin School of Business at Washington University in St. Louis.
Sarah Melvin
Digital Marketing Manager
Sarah has spent the majority of her 15+ year marketing career in healthcare, starting out as an intern at Henry Ford Health in Detroit. Through her experience at Henry Ford, University of Michigan Health System, and Health Alliance Plan, she cultivated her ability to communicate to both patients and providers, and was at the forefront of implementing many innovative digital strategies within these organizations. In her role as a Digital and Social Media Strategist at HAP, Sarah oversaw multi-channel B2C and B2B campaigns and helped execute a major website redesign. She also led a Customer Experience initiative to improve the journey of families utilizing Henry Ford and HAP’s maternity services, and received two digital health awards for her contributions to HAP’s website and blog.
After a 3 year stint managing B2B digital marketing efforts in the trucking & logistics industry, Sarah returned to healthcare as Envision Health’s Digital Marketing Manager in 2022. She specializes in paid ad campaigns and has a passion for providing a stellar user experience across all digital channels.
- B.A. in Marketing from the University of Michigan- Dearborn
- Masters of Science in Health Administration from Central Michigan University
Ellie Kendell
Marketing Intern
Ellie supports the entire Envision team through aiding in administrative work and working alongside the marketing team. She is eager to collaborate, problem-solve, and listen to feedback on how to better assist co-workers and clients. Her priorities are to communicate ideas and work efficiently to ensure customer satisfaction. Ellie is looking forward to growing in her role while making a positive impact at Envision Health.
- In pursuit of a B.S. in Marketing with a minor in Graphic Design from Michigan State University
David Griffith
Director of Public Relations
David is a public relations and corporate communications professional with more than 15 years’ experience in both agency and in-house settings. His background includes the creation and execution of end-to-end earned media programming across multiple industries including healthcare, technology, business, legal, and consumer brands. His deep understanding of storytelling has resulted in secured coverage spanning industry-specific trades, to mainstream regional and national digital, print, and broadcast. Additionally, he has significant experience in engaging media through experientials, whether in virtual settings, or large-scale events and tradeshows. David is passionate about understanding the ”why” and crafting impactful, tailored public relations campaigns for our clients to generate brand awareness, and bolster credibility.
- B.A. in Communications and Advertising from Purdue University
- M.A. coursework completed in Communications at John Hopkins University
Larry Yuhasz
Business Strategy Consultant
Larry established a partnership with Envision Health in 2020 to provide targeted strategic marketing services to their clients. His 30+ year career spans various strategy, product and market leadership roles across IBM Watson Health, Truven Health Analytics, WebMD, VHA and others. A proven innovator and leader of new growth initiatives for healthcare information, decision support and consulting companies, Larry has deep expertise in health data and curation, AI and analytics, and operational and clinical performance management. His track record includes the successful formulation of business and market strategies for value-based care, population health management, HIE, clinical research, patient-centered work redesign, patient engagement, wellness programs and health and productivity management.
Larry has deep knowledge across the spectrum of healthcare stakeholders including consumers, commercial purchasers (employers and health plans), providers (hospitals, integrated delivery networks, group practices), government (federal and state agencies), pharma and life sciences, and new business models (ACOs, IPAs, PHOs, etc.). He has served as a recognized thought leader on the impact of payment reform and transformation to value-based models, while presented at numerous national and regional conferences.
- Bachelor of Fine Arts from Ithaca College
Paul Henchey, MS
Vice President, Product Marketing and Management
Paul led the development and launch of several very successful products for the Provider Technologies business of McKesson, where he was Vice President of Product Management. At ArborMetrix, Paul launched new products and formulated product packaging and positioning that helped double revenues for the company’s clinical analytics platform. As Vice President of Strategy and Business Development in the healthcare business of Thomson Reuters (now Truven Healthcare Analytics), Paul led the strategic product planning process for the provider market. He also developed healthcare solutions in leadership roles with HBOC and Amherst Associates.
Paul has delivered educational presentations on healthcare analytics to national audiences for professional organizations including HIMSS, HFMA, CHIME and AASA. He has benefited from extensive corporate training in product management disciplines and is Pragmatic Marketing Certified.
- B.A. in Biology from Harvard College
- Master of Science, Computer Science, University of Massachusetts at Amherst
Kathy Henchey, MBA
Vice President, Provider Strategy
Kathleen brings over 25 years of healthcare management consulting experience to the Envision Health team, contributing a valuable provider-based perspective. Kathleen has helped senior executives, Board members, and physicians at health systems across the country chart strategic direction and build sustainable business plans for delivering high quality, value-based care. She has held senior level consulting positions with leading management consulting firms and a top-ranked integrated delivery system. She has also served as an interim strategy executive at a children’s hospital and as a mentor for a women’s healthcare leadership program.
- B.A. from Oberlin College with Highest Honors, Phi Beta Kappa
- MBA from the University of Massachusetts Amherst, Beta Gamma Sigma
Greg Abele
Creative Director
Greg has been involved with graphic design since the early ‘90s. He believes there is nothing better than turning a hobby into a fulfilling lifetime career. Greg has worked with a variety of big-name clients, including Chrysler, Ford, Compuware, and eTitle. Greg prides himself on his creative talents and attention to detail. A positive outlook, easy-going demeanor and an eagerness to deliver quality work for the client are some of the great attributes he brings to every project.
- Bachelor of Fine Arts, Graphic Design Eastern, Michigan University
Marina Belfiore
Marketing Manager
Marina is a passionate, detail-oriented marketing manager with a variety of experience, both in and out of the healthcare industry. Marina specializes in creating and executing fully integrated marketing campaigns, event coordination, and ongoing digital marketing support. At Envision Health, she is responsible for overall digital support, including social media strategies and tactics, website management and both unpaid and paid advertising. In addition to project management and content development support. Marina continues to grow in her role while expanding her healthcare expertise.
- B.A. in Marketing and Public Relations at West Virginia University
Robert C. Bowman III
Website Development Consultant
Started making websites when they used to call us “Webmaster” and kept up that title. Expert coding email newsletters, creating custom WordPress plugins, setting up email accounts and implementing SEO best practices. When I’m not thinking about, or creating a better internet I can be found: bumbling my way through fatherhood; listening to podcasts; faking it at the gym; getting tattoos; re-watching “Parks and Rec.” or occasionally, trying my hand at open mic standup comedy!
- B.A. in Television, Producing & Writing from Columbia College Chicago
Brandi Mitra
Senior Creative Director
Brandi believes good design should do more than just look great — it should help brands communicate in meaningful and memorable ways. She is passionate about producing simple, strategic and effective solutions for our clients. During her career, she has worked on projects for a range of national brands such as General Motors, the US Navy, AARP, USAA, Kmart and National City (now PNC).
- Bachelor of Fine Art in Graphic Design with Highest Honors — Bowling Green State University
Robyn Wehab
Creative Director
Robyn has a passion for design, specializing in print, branding, and web design. With that passion, she earned a masters degree in graphic design from SCAD along with 20 years of professional experience working with large ad agencies and clients ranging from national accounts like Ford Motor Company, USAA, and General Motors, to startups, boutiques, and everything in between. Robyn applies her variety of experience to each and every project and believes curiosity and forward-thinking are what the best design solutions are made of. She loves a creative challenge and putting her own twist on a project to make it shine.
- B.A. from Arizona State University
- Master of Arts from Savannah College of Art and Design
Melody Busche
Traffic Coordinator
- Associate of Applied Science in Accounting at Western Technical College
Alyssa Meier
Automation & CRM Manager
Alyssa has spent 15 plus years living and breathing within email and marketing automation platforms. From very basic email platform levels to robust technical systems, and from copywriting to designing within them, she has built a career out of solving problems for clients, customers, and her very own marketing teams.
Throughout her professional career, Alyssa has led marketing and creative teams in healthcare, transportation, tribal government, and sports technology. In 2016 she earned a SalesForce Pardot Certification, implemented the platform, and created user-specific journeys to cater to the healthcare industry. She since has immersed herself in both SalesForce Marketing Cloud and Marketo and has been a key driver in open rate increases, marketable audience cleansing, and lead generation efforts.
Today, at Envision Health, she serves as an automation and CRM manager, helping clients make the most out of their marketing automation and CRM platforms by assisting them with very technical and creative challenges.
- B.S. in Journalism, Marketing and Graphic Design from Minnesota State University, Mankato
Lauri Lemire
Creative Director
Lauri has worked as a Senior Art Director and Creative Team Manager for over 30 years. She has experience in multiple industries, including healthcare, technology, automotive, and sports in companies from small to Fortune 100. Lauri is passionate about organization, creativity, and detail, yet feels that you must have fun within a trusted team to deliver optimal performance under tight deadlines.
- Bachelor of Fine Arts in Graphic Design and Illustration, University of Dayton
Set up for success
We’ve created an exciting culture focused on creativity, enthusiasm, integrity, hard work, accountability and a healthy dose of fun.
Interested? We are always looking for the best talent in healthcare. Simply submit your cover memo and resumé to info@envisionmarketingpr.com.