About us
The right talent, tools and processes to consistently deliver superior results.
Our story
Envision Health 2024 Agency of the Year
We founded Envision Health with the goal of merging healthcare marketing science with communication art. Starting with just $2,000, we aimed to create a supportive, balanced work environment, inspired by insights from colleagues, academia, early clients, and the Michigan SBDC.
We quickly grew from a boutique firm to a nationally recognized brand, earning accolades like the 2024 National Healthcare Agency of the Year Award from Swaay.Health, Digital Health Awards, Michigan’s Top 50 Companies to Watch, and a Michigan’s Best Small Business award, recognized by the SBDC.
Our deep understanding of the healthcare landscape has led to innovative marketing and PR initiatives across various healthcare sectors.
Follow Envision Health on social media, and watch the video below to learn more about our journey and the pivotal role the Michigan SBDC played in our growth.
Our values
Envision Health was founded on the belief that the convergence of clinical insight and healthcare marketing and PR expertise will break through the clutter and improve the trajectory of our clients’ business.
We’re results-focused, while maintaining the highest integrity. We’re service-oriented, while acting with confidence. We’re committed to delivering creativity while remaining open to new ways of thinking. We work with passion, while maintaining a commitment to personal health. We value experience, and challenge ourselves to continuously learn. We’re responsible and conscientious, yet committed to having fun.
Meet our team
Our clinical and marketing experts ensure every marketing and public relations deliverable is strategically aligned, clinically informed and creatively inspired.
Tim J. Busche, MBA
Co-Founder | President & CEO
Tim is a strategic healthcare marketing and sales executive with 25 years of experience, including marketing leadership positions at a division of Johnson & Johnson, IBM Watson (formerly Truven Health Analytics) and Forest Health Services, a specialty hospital system. Tim also has more than a decade of senior-level experience at marketing & PR agencies including BBDO and Carlson Marketing.
Tim is a consummate entrepreneur and has demonstrated a unique ability to drive disruptive innovation and continually achieve aggressive goals — with a unique analytic approach, deep domain expertise and an uncanny mastery of virtually all forms of marketing & PR.
- B.A. in Marketing from the University of St. Thomas
- MBA with Distinction from the University of Michigan
Tim Busche, MBA
Kelley Smith, RN, MPH
Co-Founder | COO & Chief Clinical Officer
Kelley’s passion for healthcare spans over 25 years in various clinical and business roles. She spent 10 years with EDS consulting with General Motors’ Healthcare Cost Analysis Section and Employee Benefit division on many strategic cost reduction and quality improvement initiatives. She then returned to the clinical setting at St. Joseph Mercy Oakland and Henry Ford Hospital as an RN Case Manager, where she gained a deep understanding of the complexities of care coordination across the healthcare continuum. Kelley moved into a marketing consultant role with Covisint, where she was the clinical liaison between clients and prospects and earned the reputation as an expert in many initiatives including ACO, PCMH, bundled payments, readmissions reduction and predictive analytics.
- B.S. in Nursing from the University of Michigan
- Master of Public Health from the University of Michigan
Kelley Smith, RN, MPH
Greg Abele
Creative Director
Greg has been involved with graphic design since the early ‘90s. He believes there is nothing better than turning a hobby into a fulfilling lifetime career. Greg has worked with a variety of big-name clients, including Chrysler, Ford, Compuware, and eTitle. Greg prides himself on his creative talents and attention to detail. A positive outlook, easy-going demeanor and an eagerness to deliver quality work for the client are some of the great attributes he brings to every project.
- Bachelor of Fine Arts, Graphic Design Eastern, Michigan University
Greg Abele
Marina Belfiore
Senior Marketing Manager
Marina is a passionate, detail-oriented marketing manager with a variety of experience, both in and out of the healthcare industry. Marina specializes in creating and executing fully integrated marketing campaigns, event coordination, and ongoing digital marketing support. At Envision Health, she is responsible for overall digital support, including social media strategies and tactics, website management and both unpaid and paid advertising. In addition to project management and content development support. Marina continues to grow in her role while expanding her healthcare expertise.
- B.A. in Marketing and Public Relations at West Virginia University
Marina Belfiore
Tracey Osentoski
Marketing & PR Account Director
Tracey is an experienced senior marketing manager specializing in integrated B2B marketing, brand strategy, and project management. She excels at data-driven and experiential marketing, event planning and production, content management, and media planning/buying. Her passion for healthcare began during a college internship, where she helped conduct research at Michigan Medicine’s EMCO and ECLS lab. After graduating from the University of Michigan, she spent five years at agencies in Chicago developing integrated campaigns with an emphasis on experiential marketing and conference production. Her diverse marketing experience and refined technical skills helped Tracey plan and execute almost 400 integrated marketing campaigns for dozens of clients across the technology and healthcare industries.
- B.S. in Screen Arts & Cultures and Evolutionary Anthropology from the University of Michigan
Tracey Osentoski
Sven Gustafson
PR and Content Director
Sven is a savvy writer, podcaster and former journalist with more than 10 years experience working in health care communications. He joined Envision Health in 2020. His health care experience includes writing for the CEO of a large health insurer, producing consumer-facing content for a regional health system, and exploring how small rural health clinics were transitioning to value-based care and population health management. Sven excels at boiling down complicated information into compelling and easy-to-understand prose. As a journalist, he covered everything from business news to politics, autos, local communities and restaurant reviews, and he also co-hosted a daily news podcast.
- B.A. in English from the University of Michigan
Sven Gustafson
Alexis Rivera
Senior Marketing Manager
Alexis is a marketing manager with a passion for helping others. She enjoys learning and helping brands maximize their presence in the market. Alexis brings experience working with a variety of clients in varying industries – from local organizations to Fortune 500 companies. She has a keen eye for design and experience planning events such as a Hispanic Heritage Month event and leading a national fundraiser for those affected by the Flint Water Crisis. She strives to always keep on top of the latest marketing trends to ensure her clients maintain a fresh presence in the market. At Envision Health, she specializes in marketing strategy, event coordination, and digital marketing support, including social media and website management.
- B.S. in Marketing with minors in African American Studies and Spanish from Wayne State University
- MBA in Marketing and Sport and Entertainment Management from Wayne State University
Alexis Rivera, MBA
Michelle L. Hornberger
Vice President of Marketing
Michelle Hornberger has over 20 years of experience in the dynamic and evolving healthcare industry. As a former C-Suite executive, she gained hospital and management expertise in strategy, operational growth, business development and execution in some of the most highly competitive healthcare systems including Ascension Health and Beaumont Health. She has proven her ability to manage complexity and challenge thought leaders toward disruptive innovation with a focus on systems improvement, efficiency and top-tier health outcomes. She has considerable experience in leadership, strategy planning, project management, marketing strategy, board governance, and change management as a result of her lead roles in joint ventures and organizational affiliations. She is a Fellow in the American College of Healthcare Executives and sits on the Executive Board currently as President of the Midwest Chapter of the American College of Healthcare Executives (MCACHE).
• B.S. in Biology/Medical Technology, Cum Laude, from Central Michigan University
• Masters in Health Services Administration from The University of Michigan
Michelle L. Hornberger, MHSA, FACHE
Jacquie Nelson
Marketing & PR Account Director
Jacquie has spent the last 25 years of her career working across all communications platforms including B2B, B2C, non-profit and higher education both on the agency and client side. She is a skilled developer of strategic communications that align cutting-edge creative direction with comprehensive communication plans that drive results. Leadership roles have included Client Services Director at Avocet Communications, Brand Strategist at Bowling Green State University (BGSU), and as an adjunct professor in the School of Communications (BGSU).
- Bachelor of Liberal Studies, Concentration in English and Philosophy, Bowling Green State University
- Master of Arts, Strategic Communications, Bowling Green State University
Jacquie Nelson, M.A.
Jill Pritts
Senior Scientific Writer
Jill Pritts has over 25 years of experience in the healthcare and life sciences industries. For the past 17 years, she has held various roles at IBM Watson Health. In these roles, Jill has focused on healthcare communications and market intelligence. She has passions for helping the industry shift to one predicated on value and translating the complexities of the healthcare industry into clear messages. She has worked as a physiology instructor at Eastern Michigan University and a competitive intelligence professional for Pfizer. In her spare time, she enjoys watercolor painting and has a goal to visit every nature preserve in Washtenaw County with her son.
- B.S. in Biology and Psychology from the University of Michigan
- Master of Science in Physiology from the University of Michigan
Jill Pritts, MSc
Madison Artzt
Marketing Coordinator
- B.S. in Journalism from the University of Florida
- B.A. in Theater from the University of Florida
Madison Artzt
Greg Scott
Creative Director
Greg is an award-winning creative professional and an expert in advertising and marketing. He possesses extensive experience in graphic design, brand management, and messaging. His diverse background makes him a valuable resource for our partners in strategically positioning them within their markets and helping them drive value.
- BFA, Design from University of Michigan, Ann Arbor
Greg Scott
Rebecca Throop
Vice President of Marketing and Public Relations
Rebecca Throop has over 25 years of marketing strategy experience in the healthcare and wellness industries for organizations from startups, national companies, and non-profits. Over the last 10 years, she’s primarily worked in healthtech early stage companies, navigating demands of early market entry, strategic planning and marketing operations required for growth. She has extensive experience in leadership, demand generation, project management, marketing strategy, PR and crisis management. She is a Board member of two nonprofits focused on working with those struggling with the disease of addiction and/or mental health challenges. A TED talk speaker on the topic, she devotes a large amount of personal time assisting in this area.
- B.A. in Political Science from Bates College
- M.B.A. from the John M Olin School of Business at Washington University in St. Louis.
Rebecca Throop, MBA
Sarah Melvin
Digital Marketing Director
Sarah has spent the majority of her 15+ year marketing career in healthcare, starting out as an intern at Henry Ford Health in Detroit. Through her experience at Henry Ford, University of Michigan Health System, and Health Alliance Plan, she cultivated her ability to communicate to both patients and providers, and was at the forefront of implementing many innovative digital strategies within these organizations. In her role as a Digital and Social Media Strategist at HAP, Sarah oversaw multi-channel B2C and B2B campaigns and helped execute a major website redesign. She also led a Customer Experience initiative to improve the journey of families utilizing Henry Ford and HAP’s maternity services, and received two digital health awards for her contributions to HAP’s website and blog.
After a 3 year stint managing B2B digital marketing efforts in the trucking & logistics industry, Sarah returned to healthcare as Envision Health’s Digital Marketing Manager in 2022. She specializes in paid ad campaigns and has a passion for providing a stellar user experience across all digital channels.
- B.A. in Marketing from the University of Michigan- Dearborn
- Masters of Science in Health Administration from Central Michigan University
Sarah Melvin, MSHA
Thomas Stiteler
Marketing & PR Account Director
Thomas possesses 12+ years of experience in B2B and B2C marketing primarily for healthcare, drug wholesale, pharmaceutical, and patient services organizations. He has extensive experience leading teams and operating value-driven marketing departments through the use of a diverse functional skill set. He enjoys partnering with corporate leaders and subject matter experts to drive awareness and consideration for their products while establishing value propositions and generating leads through impactful marketing and PR programs.
- Bachelor of Arts, Communications from The Ohio State University
- Master of Science, Marketing and Communications from Franklin University
Thomas Stiteler, M.S.
Stephanie Fraser
Senior Director of Public Relations
Stephanie Fraser is an accomplished communications and PR professional with 15 years of dedicated service in the healthcare technology industry.
At Envision Health, Stephanie specializes in transforming healthcare innovators into influential thought leaders who not only ignite new narratives but lead pivotal conversations on complex healthcare issues.
Throughout her career, Stephanie has led executive communications and PR for a spectrum of healthcare technology entities, vendors, and marketing agencies, including more than five years at CHIME (College of Healthcare Information Management Executives). Most recently, she led public relations and communications for Osso VR, an award-winning surgical training company.
Stephanie holds a Journalism degree from Michigan State University.
Stephanie Fraser
Samantha Sullivan
Marketing Manager
Samantha is a creative, detail-oriented marketing manager with a background in digital media. After graduating from the University of Georgia, Samantha led digital marketing efforts for a tradeschool, a technical staffing agency, and her own photography business. She is new to the healthcare industry but very excited to develop her knowledge and skills with the Envision team. At Envision Health, she is responsible for ongoing digital marketing, research, and public relations support.
- B.A. in Mass Media Arts and in Film Studies from the University of Georgia
Samantha Sullivan
Amy Chubbuck
Digital Marketing Director
Amy is a seasoned digital and product marketing leader with a proven track record of successfully coaching cross-functional teams to deliver exceptional, client-centric products and programs. With a strong passion for collaboration and a focus on leading with emotional intelligence, Amy excels at building lasting relationships with clients and inspiring herself and her team to achieve personal and professional growth. Her highly agile problem-solving skills enable her to thrive in fast-paced and dynamic environments, consistently driving results that exceed expectations.
- B.A. in Marketing Communications from Bowling Green State University
Amy Chubbuck
Katie Devlin
Marketing & PR Account Director
Katie has 20 years’ experience in developing and executing results driven B2B strategic and tactical marketing, business development, and operational strategies across diverse industry sectors. With 10 years of healthcare experience in hospitals and health systems, long term care facilities, ambulatory care, physician offices, and healthcare technology – Katie brings an understanding of the needs of the industry across the continuum of care. She excels at developing strategies and messaging that meet patients and payers where they are in their customer journey and addresses their greatest needs. Katie has a deep understanding of how the right content coupled with paid and earned media can drive innovative and revenue generating marketing. Her consulting experience and client forward approach results in omni-channel marketing strategies that deliver accelerated growth.
- B.A. in Corporate Communication, PR & Speech with a minor in Psychology from the University of Michigan
Katie Devlin
Tyler Trobert
Art Director
Tyler has worked, managed, and collaborated with others in design-oriented roles for the past 12 years for clients in industries that run the gamut, ranging from food & beverage, to healthcare and automotive, to luxury and apparel, to law and higher education. He specializes in comprehensive design that includes branding and identity work; traditional media such as out-of-home and print; innovative media like digital advertising, social, email, animation and video; CPGs; websites; tangible printed collateral including brochures, programs and invitations; and design for environments.
- B.S. in Marketing from Florida State University
- M.A. in Integrated Marketing Communications from Florida State University
Tyler Trobert, M.A.
Emily Twanmo
Vice President & Business Transformation Consultant
Emily Twanmo has been dedicated to healthcare for over 30 years. She has served large employers, health plans, vendors, and state government clients as a trusted strategic and operational relationship owner, focused on understanding and solving problems. Emily has deep experience with software as a service (SaaS), analytics, compliance, strategy, and benefits administration. She enjoys mentoring, building teams, and helping people achieve their highest potential in formal and informal organizational structures. With her experience as a Lean Process consultant, Emily seeks to reduce waste. She is a champion of performance metrics focused on outcomes, applying her strong quantitative analytical skills. Her work experience includes decades with IBM Watson Health (formerly known as The Medstat Group, Thomson Healthcare, Thomson Reuters, and Truven Health Analytics), consulting, and analytic research.
- B.S. from the University of Michigan
- MBA from the University of Michigan
- Master of Health Science, Johns Hopkins Bloomberg School of Public Health
Emily Twanno, MBA, MHS
Brandi Mitra
Senior Creative Director
Brandi believes good design should do more than just look great — it should help brands communicate in meaningful and memorable ways. She is passionate about producing simple, strategic and effective solutions for our clients. During her career, she has worked on projects for a range of national brands such as General Motors, the US Navy, AARP, USAA, Kmart and National City (now PNC).
- Bachelor of Fine Art in Graphic Design with Highest Honors — Bowling Green State University
Brandi Mitra
Melody Busche
Traffic Coordinator
- Associate of Applied Science in Accounting at Western Technical College
- Bachelor of Arts, Corporate Accounting from Arizona State University
Melody Busche
Larry Yuhasz
Business Strategy Consultant
Larry established a partnership with Envision Health in 2020 to provide targeted strategic marketing services to their clients. His 30+ year career spans various strategy, product and market leadership roles across IBM Watson Health, Truven Health Analytics, WebMD, VHA and others. A proven innovator and leader of new growth initiatives for healthcare information, decision support and consulting companies, Larry has deep expertise in health data and curation, AI and analytics, and operational and clinical performance management. His track record includes the successful formulation of business and market strategies for value-based care, population health management, HIE, clinical research, patient-centered work redesign, patient engagement, wellness programs and health and productivity management.
Larry has deep knowledge across the spectrum of healthcare stakeholders including consumers, commercial purchasers (employers and health plans), providers (hospitals, integrated delivery networks, group practices), government (federal and state agencies), pharma and life sciences, and new business models (ACOs, IPAs, PHOs, etc.). He has served as a recognized thought leader on the impact of payment reform and transformation to value-based models, while presented at numerous national and regional conferences.
- Bachelor of Fine Arts from Ithaca College
Larry Yuhasz
Robert Bowman III
Website Development Consultant
Started making websites when they used to call us “Webmaster” and kept up that title. Expert coding email newsletters, creating custom WordPress plugins, setting up email accounts and implementing SEO best practices. When I’m not thinking about, or creating a better internet I can be found: bumbling my way through fatherhood; listening to podcasts; faking it at the gym; getting tattoos; re-watching “Parks and Rec.” or occasionally, trying my hand at open mic standup comedy!
- B.A. in Television, Producing & Writing from Columbia College Chicago
Robert Bowman III
Lauri Lemire
Creative Director
Lauri has worked as a Senior Art Director and Creative Team Manager for over 30 years. She has experience in multiple industries, including healthcare, technology, automotive, and sports in companies from small to Fortune 100. Lauri is passionate about organization, creativity, and detail, yet feels that you must have fun within a trusted team to deliver optimal performance under tight deadlines.
- Bachelor of Fine Arts in Graphic Design and Illustration, University of Dayton
Lauri Lemire
Alyssa Meier
Automation & CRM Manager
Alyssa has spent 15 plus years living and breathing within email and marketing automation platforms. From very basic email platform levels to robust technical systems, and from copywriting to designing within them, she has built a career out of solving problems for clients, customers, and her very own marketing teams.
Throughout her professional career, Alyssa has led marketing and creative teams in healthcare, transportation, tribal government, and sports technology. In 2016 she earned a SalesForce Pardot Certification, implemented the platform, and created user-specific journeys to cater to the healthcare industry. She since has immersed herself in both SalesForce Marketing Cloud and Marketo and has been a key driver in open rate increases, marketable audience cleansing, and lead generation efforts.
Today, at Envision Health, she serves as an automation and CRM manager, helping clients make the most out of their marketing automation and CRM platforms by assisting them with very technical and creative challenges.
- B.S. in Journalism, Marketing and Graphic Design from Minnesota State University, Mankato
Alyssa Meier
Jeff Blashill
Freelance Art Director
Jeff is a firm believer of “Iron Sharpens Iron”. He likes to engage with passionate people who believe in making a positive impact. He loves what he does and building relationships that last. As an accomplished Art Director Jeff relies on his strengths of being accountable, resourceful, organized, and accurate. Throughout his journey, perseverance has always been the key.
Jeff Blashill
Clarissa Piatek
Content Lead
Clarissa has more than 25 years’ experience in writing, editing, and content production, 10 of which have been in healthcare-related fields. She has interviewed authors, actors, and country singers; copyedited academic books; and proofed NEJM’s Images in Clinical Medicine. She enjoys writing pieces that distill complex ideas in accessible language.
- BA in English with High Honors, University of Michigan
- MFA in Poetry, Emerson College
Clarissa Piatek, MFA
Jennifer Ringler
Senior Content and PR Consultant
Jennifer has worked in communications and PR for life sciences companies, both in-house and at agencies, since 2014. She specializes in corporate comms, executive visibility and thought leadership, media relations, marketing/PR content development, and content strategy and ideation.
In a previous life, Jennifer was a life sciences reporter and editor, writing features for Pharmaceutical Executive, Life Science Leader, and other trade publications. She has served in writing/editorial capacities for healthcare nonprofits, industry trade publications, consumer health magazines, and more.
Jennifer holds a Bachelor of Arts in Writing from William Paterson University and a Master of Science in Health Communications from Boston University.
Jennifer Ringler, MSc
Christina Leonardi
Marketing Intern
Christina is a dedicated Advertising and Public Relations Major at the University of South Florida. She has a strong foundation in marketing, graphic design, and website design gained through various internships, and possesses a diverse skill set and a deep understanding of the industry. Inspired by her love for creativity and armed with visionary skills, she is actively working towards a goal of becoming a Creative Director for media and production companies. Through passion and commitment to excellence, she is confident in her ability to achieve her aspirations and make a lasting impact in the field.
Christina Leonardi
Bonnie Valentine
Sales & Marketing Consultant
Bonnie specializes in aligning sales and marketing efforts through process implementation, team collaboration, and adept tool utilization. She holds HubSpot certifications in Marketing, Sales, and Service Hubs, bringing over 15 years of expertise in B2B digital marketing, brand strategy, and project management. Her extensive experience encompasses growth marketing, lead generation, sales enablement, event planning, website management, SEO/SEM, and content strategy.
Bonnie Valentine
Meghan McCarthy
Freelance Art Director
Meghan is a creative and enthusiastic animator and motion graphics designer who helps clients strengthen their marketing tactics with the power of movement. She specializes in succinctly and creatively communicating information through interesting visuals in order to transform a message into a work of art. Her experience with stop-motion animation brings physical material together with digital motion graphics—this integrates a human touch which is a great way to make marketing feel personal. Meghan has worked with musicians on animated music videos; manages and creates short form videos for social media; and has had a trailer featured in the 61st Annual Ann Arbor Film Festival.
- BFA, University of Michigan, Ann Arbor
Meghan McCarthy
Kimberlyn Perez
Administrative Assistant
Kimberlyn is a versatile professional with a comprehensive background encompassing customer service, administration, and marketing in various industries. With a strong aptitude for providing exceptional customer experiences and streamlining administrative processes, she has adeptly transitioned between roles, bringing flexibility and strategic acumen to every undertaking. Possessing a fervent dedication to discerning customer needs and a talent for innovative problem-solving, Kimberlyn has consistently made valuable contributions to team achievements and delivered impactful outcomes within dynamic business environments.
Kimberlyn Perez
Set up for success
Our exciting culture focused on creativity, enthusiasm, integrity, hard work, accountability and a healthy dose of fun.
Interested? We are always looking for the best talent in healthcare. Simply submit your cover memo and resumé to info@envisionmarketingpr.com.