When expertise isn’t enough, strategy matters
The challenge: Madison Avenue TMS & Psychiatry, an innovative mental health clinic in New York City, specializes in advanced treatments like TMS and SPRAVATO® to help patients find relief from depression and anxiety. Despite their cutting-edge care, their digital presence wasn’t matching their clinical expertise. Their website was difficult to navigate, their content too clinical, and their messaging lacked emotional resonance. Without compelling calls-to-action or patient stories, curiosity wasn’t converting into appointments.
The solution: With limited resources, every tactic had to work hard. Envision Health crafted a strategy focused on maximum ROI, balancing quick wins with long-term growth.
-
Redesigned the website: Simplified navigation and added emotional CTAs that guided patients to act.
-
Launched Google AdWords: Targeted ads reaching people actively searching for treatment.
-
Published SEO-driven blog content: Biweekly posts that positioned the clinic as a trusted mental health resource.
-
Established a LinkedIn presence: Built a professional network hub for referrals and engagement.
Madison Avenue TMS & Psychiatry’s digital refresh
Turning awareness into action
• Inbound calls +40%
• Downloads +200%
• SEO score +92%
Transformational results in just five months
473%
More site views
200%
Download growth
“Our digital presence finally reflects the quality of our care. Envision turned interest into a growing patient pipeline.”
–Dr. David Woo, MD
Owner and head clinical psychiatrist, Madison Avenue TMS & Psychiatry
These results demonstrate that even with a small budget, a focused strategy can create big impact and a strong foundation for sustainable growth.
94%
Engagement on LinkedIn posts
92%
SEO score improvement
40%
More inbound calls
19%
More time spent on site
18%
Increase in clickthrough
A digital experience that converts: The newly-created Spravato® webpage turned curiosity into action. Streamlined navigation, emotionally resonant messaging, and clear calls-to-action helped patients find the right information and take the next step toward care.
Smarter spend, stronger ROI: With a lean budget, every tactic had to deliver. From targeted Google Ads to SEO-driven blog content, Envision Health built a strategy that made every dollar count.
A voice patients and providers can trust: By balancing clinical authority with empathy, Madison Avenue TMS & Psychiatry’s new digital presence mirrors the quality of its in-person care and resonates with patients and providers alike.
Sustainable growth for the future: With a growing patient pipeline, and a scalable content strategy, Madison Avenue TMS & Psychiatry is now positioned for lasting success.
Healthcare Marketing | Strategic Consulting | Public Relations | info@envhs.com | envisionmarketingpr.com