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Case Study: Lynx Dx

eHLA winner

Award-winning Lynx Dx website redesign

•  Website traffic +129% YOY

•  Organic search traffic +77% 

•  Total users +40%

Digital Health Award
Desktop monitor showing website
eHLA winner
Digital Health Award
eHLA winner

How a focus on content and user experience elevated Lynx Dx’s brand and engagement.

The challenge:

Lynx Dx launched MyProstateScore 2.0, a revolutionary prostate cancer screening test. To help promote the product, the company wanted to refresh its website to bring personality to the brand and provide clear and distinct user experiences for providers, patients, and caregivers. The existing website suffered from poor navigation and user experience, generic and clinical visuals, and a lack of organization that did not cater to target personas.

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Lynx Dx needed a website that clearly conveyed its value proposition while serving as a scalable marketing engine, using UX design and SEO to strengthen branding, enhance functionality, showcase thought leadership, and generate leads.

The solution:

  • Established clear and distinct user journeys for providers and patients

  • Used a content-first approach, with the design developed around key messages and values

  • Simplified navigation and improved user experience with intuitive content search

  • Incorporated user experience (UX) best practices and a modern, elevated, and responsive design
    to ensure a seamless mobile experience

  • Included multiple calls-to-action on each page to boost engagement

  • Ensured strong SEO performance through keyword analysis, competitor insights, and continuous optimization

Lynx Dx Website Page
Lynx Dx Website Page
Lynx Dx Website Page
Lynx Dx Website Page
Genomic researcher.jpg

A smart blend of strategy, content, and design transformed the Lynx Dx brand

The redesigned website projects expertise, conveys confidence, and gives the brand authentic presence.

Lynx Dx Previous Design
Lynx Dx Previous Design
Lynx Dx Previous Design

Old Lynx Dx website

EH Redesign
EH Redesign

New Lynx Dx website 

In addition, Envision developed comprehensive brand guidelines for Lynx Dx that we incorporated throughout the website and offline assets to establish a distinct visual identity from competitors and align with ongoing digital marketing efforts.

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Finally, we added a Resources section populated with Envision-generated and search-optimized thought leadership content. This served as an important source of consistent traffic to the site, with several posts built around commonly searched questions about prostate cancer. It also positioned the client well for later earned media PR efforts, including several peer-reviewed manuscript publications that garnered widespread coverage by the trade media, plus key product updates and enhancements.

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Envision won two awards for its work on the Lynx Dx website: 

  • The Gold Award in the 25th Annual Digital Health Website category.

  • The Platinum award for Best Overall Internet Site from eHealthcare Leadership Awards.

Healthcare Marketing  |  Strategic Consulting  |  Public Relations  |  info@envhs.com  |  envisionmarketingpr.com

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